This award is given to companies and projects that use new media in the most innovative ways. Other winners included the innovative PostSecret site and established companies like GM, Microsoft and Sun Microsystems. Read more.
As you might remember, back in August 2007, director Michealene C. Risley live-blogged from Zimbabwe during the shoot, during which the crew was arrested and imprisoned!
Also, here's your chance to "become a fan" of the project on Facebook and spread the word: http://www.facebook.com/pr